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Migrating from a static HTML site to a database-driven Web site poses many challenges, especially if a site already has outstanding search engine traffic. If you purchase a content management system (CMS) that doesn't generate search-engine friendly Web pages, then your site's "natural," or organic, search engine traffic can disappear. Static HTML links will get the better result on search engine ranking

URL Structure

Many people mistakenly believe a content management system is search-engine friendly merely because it generates a search-engine friendly URL (Web address) structure. Search engine friendly URLs will help the better results in search engine ranking, for that your web site should have been optimizated by a professional web site optimizator which are know as SEO.Below are three examples of URLs that aren't search-engine friendly:

A better CMS should allow Web site owners to generate a URL structure that makes sense to their target audience, such as the URLs below.

The first URL clearly communicates the Web site sells children's hats. It's probably an e-commerce site. The second URL communicates the Web page contains news about the Supreme Court on 10/5/2005. This site is probably a news or a publisher site and needs the best search engine ranking

Certainly, simplifying the URL structure is a huge step in the right direction. I applaud all software developers who keep this in mind as they create and modify their CMSs. However, URL structure is not the only reason a site is search-engine friendly. Other factors must be taken into consideration. Text links support the best search engine ranking.

Graphic Images vs. Text Links:

As many of you already know, an effective Web site strikes a balance between the use of CSS-formatted text and graphic images. Some Web sites require more graphic images and multimedia files than others due to industry and client expectations. I've found sites in the entertainment or games industries generate more page views per visitor when pages are more graphics intensive. Also a web site should contain the text links for the search engine ranking.

When I evaluated a number of search-engine friendly design software packages, I was dumbfounded at the overemphasis on text links. It appears the engineers who create this software believe every link on a Web page should be CSS-formatted text. CSS formatted text should consist the propriate format to get higher search engine rankig.

Furthermore, the page templates were created primarily with search engines in mind, not the end users. What should a category page look like? What does a product page look like? What are the up-sell links, and how are they formatted? What does a reference page look like? Is it a reference page for a small, medium, or large database of terms and definitions?

What became ever clearer to me as I spoke with both sales reps and software engineers is their lack of understanding of visitor behavior. The solution appears to be, "Make every link into a text link. Problem solved."

As a Web designer and developer, I don't need a search-engine friendly CMS to change graphic image links into CSS-formatted links. I can save thousands of dollars and do it myself. I believe most Web pages need some kind of text-link navigation, but I also know when it is and is not appropriate to use text links. Text link navigation helps the critically the positions of search engine ranking

A search-engine friendly CMS should therefore be able to work with both graphic image links and text links. Software developers should focus on creating CMS that help both the Web developer and users first, not software spiders. Some of these so-called search-engine friendly CMSs are nothing but expensive doorway-page generators. Graphic images even having text inside is not effect the search engine ranking with the text inside the graphic.

Software Developers As Search Experts

In the SEM/SEO industry or some odd reason, the concept of beginner, intermediate, and advanced SEOs isn't logical. When one becomes an expert in any field, he starts with a basic skill set. An expert becomes an expert through education, training and experience.

In SEO, the primarly beginner-level skill is effective copywriting. At a recent Search Engine Strategies conference, I was particularly amazed that two of my colleagues publicly admitted they weren't good copywriters and didn't have the time for it. In the same breath, they claimed to be expert SEOs. An expert SEO who isn't good at writing search-friendly copy? Sorry guys. You're not an expert if you haven't mastered a basic skill. If a SEO have not fundemental informations about search engine ranking it will not help professionally.

An intermediate SEO skill is the ability to code and program user-friendly and search-friendly Web pages. Many SEOs feel usability isn't a skill they need because they format Web sites for search engines, not end users. I believe an intermediate SEO must develop sites that meet user goals, business goals, and search engine goals. User friendly and search friendly pages will reach the higher point on search engine that called as best search engine ranking

Why did I go into this little rant? Because many developers who create search-engine friendly CMSs are self-proclaimed "experts" who don't possess even basic or intermediate SEO skills.


Before you purchase any CMS, make sure the CMS system generates a user-friendly and spider-friendly URL. If it doesn't, work with the CMS company's technical staff to create workarounds (if possible) so the URL is spider friendly. Spider friendly web sites are always front of a step.

Second, don't rely on the CMS company's staff to generate search-engine friendly design templates for you. All too often, these CMS companies don't have usability professionals or truly qualified SEO experts on staff. If your current design templates are effective, they should easily integrate into the CMS with a few modifications.

The best advice I can give anyone is to hire an SEO consultant during the purchasing process. I understand there are many reasons for purchasing a CMS that have nothing to do with SEO. Nonetheless, you can save thousands or even millions of dollars in expenses, advertising and marketing costs, and staff time if you take a proactive approach to search-friendly Web development.

Here are 12 highly effective strategies for designing a search engine friendly web site:

1. Research highly targeted keywords - do this even before you begin designing otherwise you may have to go back and clean up some of your web site design. Use the keyword research tool, KeywordDiscovery ( to research the most popular keywords that pertain to the subject matter of your web site. KeywordDiscovery will show how many people have searched for that particular keyword over several search engines within the last 12 months. Using most popular keywords will force you if you are looking for the best search engine ranking

2. Create a list of approximately 100 keywords or keyword phrases that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but only produce a small number of competing web sites. Most frequently keywords have big challenge about search engine ranking

3. Write a paragraph of 250 - 500 words of text for the top of each web page. Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. Aim to please the search engines as well as your web site visitors.

4. Optimize meta tags - the most significant meta tags are the title and description meta tags. The keyword meta tag has lost its effectiveness due to people spamming it, however include it anyway as some search engines still use it. Include your keywords within each of these meta tags. Your title meta tag also let you get the higher search engine ranking The title meta tag should be a short sentence about the purpose of your site. In your description meta tag, write a sentence on the greatest benefit of your site. Your keyword meta tag should include the most frequently used keywords contained within your web page.

5. Include Heading Tags - these can range form H1-H6 most designers will only use H1-H3. These tags separate each section of your web page with subheadings. The H1 tag contains the largest font and is the most significant. Within the descriptive text of these header tags you should include the keyword phrases placed in the same order as your keyword phrases that are within your keyword meta tags.

6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:

a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this could help your site's rankings.
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7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of 72ppi. Slice large images into smaller pieces with your graphics editor. Image sizes should be small for the fast loading and it also effect you about getting best search engine ranking

8. Find incoming links (backward links) - web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours and have a PR 4 or more to do a link exchange. Write optimized articles and include them on your web site. This means your site has a greater chance of being indexed quickly as well as getting a boost in its rankings. Backlinks will help you fast increasing on the steps of search engine ranking.

Create absolute links (ie from all your internal pages to your home page. This will increase the number of links pointing to your home page.

9. Use Cascading Style Sheets (CSS) to implement a clean design throughout your web site. This will reduce the time to implement a consistent text (or layout) style for your web site. It will also enable you to easily update your whole site should you wish to make any future changes.

10. Place any script code into external files - when using javascript (ie for swapping images on your navigation bar) it creates a lot of code between the header tags, pushing down the text that search, engines would spider first. Placing the script code in an external file reduces the code to just one line.

11. Insert the DOC TYPE tag at the top of every web page. A DOCTYPE ( "document type declaration") informs the validator which version of HTML you're using for your web pages. DOCTYPEs are a key component of compliant web pages: your markup and CSS won't validate without them. i.e.

Transitional//EN" ""]

DOCTYPES are also essential to the proper rendering and functioning of web documents in compliant browsers like Mozilla, IE5/Mac, and IE6/Win.

12. Write clean html code - web site editors often write extra code. This can increase the loading time of your web pages. Check your html code by running it through a html validator ( Clean html codes usage let the fast loading and also cause the best web site search engine ranking.

Once you have implemented all the strategies above, submit your website to the search engines and get ready for lots of targeted traffic.

You now have built a profitable search engine friendly web site.

How can I create a Google-friendly site?

Our webmaster guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.
Give visitors the information they're looking for Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page's importance) with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our webmaster guidelines.

Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Consider creating static copies of dynamic pages. Although the Google index includes dynamic pages, they comprise a small portion of our index. If you suspect that your dynamically generated pages (such as URLs containing question marks) are causing problems for our crawler, you might create static copies of these pages. If you create static copies, don't forget to add your dynamic pages to your robots.txt file to prevent us from treating them as duplicates.

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.

Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. To ensure that your preferred page is included in our search results, you'll need to block duplicates from our spiders using a robots.txt file. For information about using a robots.txt file, please visit our information on blocking Googlebot.

my Site Google-friendly?

SEO is an abbreviation for "search engine optimizer." Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, we get these spam emails too:
I visited your website and noticed that you are not listed in most of the major search engines and directories..."

Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Webmaster Tools and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.
You should never have to link to an SEO.

Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.
Choose wisely.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
Talk to many SEOs, and ask other SEOs if they'd recommend the firm you're considering.

References are a good start, but they don't tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at Ethical SEO firms report deceptive sites that violate Google's spam guidelines.
Make sure you're protected legally.

Don't be afraid to request a refund if you're unsatisfied with your SEO's performance. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear in search results
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google

More information


Search, Engines, Engine, Optimization Services

  1. Web site technical optimization
  2. Web site keyword report (category - search terms) technical support (via software)
  3. Web site Meta-Tag rearrangement  technical support ( via 2005 version software automatically)
  4. Web site Meta-Link (In-Autbond) report and optimization support (by enterprise version guarantee)
  5. Web site Spider-Link optimization ( 2005 version software)
  6. Web site Rating report (without submission software by 2005 version)
  7. Web site popular search terms traffic analysis. ( This six differenr works do by 2005 version softwares professionaly)
  8. Automatical submission by Enterprise 2005 version 3 different softwares. (with standart and pro version can be submited just 10 web sites)


Pro-submission and Eco-submission comparison

  1. Professional pack supports more categories
  2. Pro-pack supports top10 position in 6 months eco is for 12 months
  3. Pro-pack indexes each pages seperately 
  4. Pro-pack supports meta and spider-link optimization
  5. Pro-pack supports rating page and queu saving.

In Same time you can check your website in couple search engines

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